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The art of the open doors

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José María Zyberchema came from Madrid and was conquered by the beauty of the island of Madeira. It was like love at first sight and soon he realizes that there were buildings in the city of Funchal in need of a new facelift, an artistic intervention. The project art of the open doors was born. The idea gradually won the hearts of the citizens who had lost the respect for its heritage and the world that visit then.

What is the project of open doors?

José María Zyberchema: It began in August of 2010. As an idea to change the streets in the city, it was heart breaking taking photos of these abandoned buildings and so I did a conference with these images. Well, I decided to intervene in such places and so appeared the open doors, painting, sculpture, with any of the arts.

Why the street of Santa Maria in Funchal?

JMZ: It really could have been that or other streets that are quite damaged in the city. But, Santa Maria is one of the oldest and a passageway, where you see lots of people and the feeling remained that was not a pleasant walk. Well, now there are about 150 doors intervened at first when I proposed the idea to the city of ​​Funchal, I thought about two hundred, or more, but it was planned to have a beginning and a timeless end and not as the events that last a few days, a week or a month, I wanted all this to be in the street as long as it needed.

What was the reaction of people when you started?

JMZ: Initially when I had idea, one of the problems was to contact the landlords and how they could intervene in the door, was a very slow process because we had to find out who lived there, who owned the buildings, some were abandoned or knew where the current owner lived. So, it was a pretty street work that was supported by João Carlos Abreu, former secretary of culture, which was the first door to be done, in the bar Joana Rabo de Peixe, then the work was walking and talking a lot with the people on the street, because there was also some distrust of what we were doing. Gradually, those living in the area notice that everything changed, there were more people, and you could walk peacefully.

It is an intervention that ultimately involves not only the doors, but also interior of the building.

JMZ: Yes, the project began in the doors, but in reality we want to open to what's inside, create awareness in the people who lived here in such an environment where they are surrounded by buildings that can also have a current activity, that is a dissemination of art and culture and an excuse to go to that will be also recovering the buildings for commerce.

Did you have proposals to make this kind of intervention in other places?

JMZ: Yes, the idea even when presenting the project, is that there are some towns that are saying and why not in this area of ​​the island? This is a brand, open doors, as an indication of the actual and modern way to preserve the heritage.

http://www.zyberchema.net/portas/

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