Do you have any insight as who your fans are? If they more female or male?
SO: Eventually will be more female. I do say female, but I have no idea, I approach the issues are more related to the feminine universe, but I do not no indeed.
You recently ye cast a collection of cards for Valentine's Day, with more provocative context, not in the sense of sexy, but most amusing and ironic. I know you were sick of teddy bears and "I love you" but what led you to address this issue in this way?
SO: I do not know, sometimes in my head there is a brainstorming so great, that I end up thinking outside the box, leaving a bit of normal and shock some minds. I knew from the outset that the humorous part of sara-a-day turns out to be a bit provocative. I made the cards because it is one of the more corny days of the year and I do not celebrate it and that same reason gave me the freedom to make fun of it in a more spicy way. And that turns out to refer us to the other side, I think offering this type of cards to people as a joke can be a vehicle to win over some. Well, at least I hope so, they have been lucky with my work. (Laughs)
Some of the sources of inspiration are from your grandmother?
SO: I talk a lot of my family is true. Being an open book, I end up forgetting me that my drawings can be seen by many people.
Is that on numerous occasions you quote your grandmother, I note that it is an important person in your life.
SO: My whole family is. But, yes, I am lucky despite not living with my parents, I have a great relationship with them and we ended up keeping in touch every day. I have grandparents who joke that their only a granddaughter draws puppets and they tell their friends that. My episodes of sara-a-days reflect caricature scenes that take place on a day-to-day with the family, my grandmother ends up saying these pearls that are always precious.
A sara-a-days is not just a design at the moment; besides the cards you already have created bags and other products. This was always one of your goals when you began this project?
SO: No, this has all arisen suddenly. Since the first one I did, I never thought that sara-a-days will go so far and I think more is to come around the corner. The truth is that when I did bags and cards was aiming to have some merchandising. So I try to create products that are unique and use my bags as a form of advertising.
Will you like to have a comic strip of sara-a-days in a daily newspaper?
OS: Of course, given the topicality, I will love to have a weekly sara-a-days. I try to have low expectations to be surprised; it is my philosophy of life.
What is the next step to sara?
SO: Let's see, I do not think of stopping. Every day I impose myself new challenges, all this, because I do it after work since I have a full time job. The truth is that I can no longer stop. It's very strange for me to see a movie on the couch, is something that does not happen for quite some time.
As a young designer how you face the future in this area?
SO: I think it is bad, because we have reached a point that we are so many, that some designers do the work for free and so there will never be a return for the good ones, which creates more demand for the cheaper, or zero prices. I honestly do not know where this is going. Therefore, I do not do it full time because things are as they are. I try to work this way, while I' m able to reconcile the two, great. My only regret is not earning enough to live from the areas that I like, but it is the country that we have, which is natural to say. (Laughs)
