It was founded in October 2010, and is primarily a concept,
a way of living and thinking furniture, spaces and environments; Tiago Rodrigues spoke about brand present in the ideal house in FIL Lisbon, from 11th to 16th of October.
How the project does appear?
Tiago Rodrigues: The project arises, because we were looking for pieces for a work of interior design and not find them in the Portuguese market. No piece matched our expectations hence the idea to put together a brand, that is more than that is a concept where we try to gather one piece sets of various original , varied that reflect our life style.
So what is this life style that sets in your brand?
TR: The idea is to always have pieces that have a story to tell, they have a life path and some symbolism, soulful pieces. You assign them a new life form, or color, or put them in a given space where we have created a concept around that same piece. It has mainly to do with stories.
Before you mentioned had some trouble finding pieces, objects in the domestic market, then what those shortcomings?
TR: The shortcomings were primarily denoting a good quality-price ratio in several pieces at furniture and decor. When we found a piece that were too expensive, or to cheap and we also did not wanted them. There was none particular detail we sought, or was out of tune.
As designers you felt some difficulty in presenting your original pieces to find the right partner?
TR: Yes, we have faced many difficulties at that level. Larger companies only want to produce on a large scale, which for us is a contradiction, we want objects in low range and then there were companies that imposed limitations, because they wanted to do it their way and we had a brand and wanted to preserve our vision and quality. Sometimes was difficult to find the right partner who provided us the things as we idealized and design it.
