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Anabela Baldaque is one of the most renowned designers nationally. Her collections reflect a fluid atmosphere, calm, but at the same time cosmopolitan, full of positive energy and a lot of personality. Her garments recognize the female form through a combination of fabrics and colors that has achieved huge success among Portuguese women.

Looking back are there any unrealized projects?
Anabela Baldaque: Yes, of course, many projects are started and not finished and there are still other dreams unfulfilled. Were some things undone, even looking back, a line of lingerie that was always something I wanted to do, for example. Another project was an approach to a footwear company that did not go well.
And the brand Anabela Baldaque is everything you dreamed?
AB: It's much more than what I dreamed. Quite honestly I never looked so far, that the brand was recognized abroad the way it did. I always worked hard and my main goal professionally is to be good at what I do, but have managed to get where I am, no.

Let's talk a little of the collections. Who is the woman Anabela Baldaque?
AB: At the outset it is a demanding woman, who likes to present herself well, and has a very feminine personality. This I notice directly on my clients they are people who know what they want and they choose a brand they identify with them. They like to adapt their personal style to the clothes. I think this is an asset for the brand, make room for the person who purchased to have the soul of the one who wears it and I think I achieved that.
Do you think that the change of the role of women in Portuguese society has something to do with it?
AB: Yes, no doubt about it. Women now have more autonomy and have prominent roles in society, extra work outside the home. All such women could orient themselves well in my clothing brand. Had a lot to do with it.

Your brand is urban or goes beyond that?
AB: It is in the sense that urban is cosmopolitan and the city, but internalizes a certain kind of approach more ephemeral, more pleasant, and relaxed.
That's why choosing the fabrics are more fluid, delicate and rich? It is one of the features that can be observed across all collections.
AB: I think I know what you mean, something that is calm, flowing. It is the essence of the brand, the collection. And it's true that I dedicate much time to the choice of fabrics and maybe this note is on the runway. After, I harmonize it in a way that you can see beyond them, to see the form itself. It is an atmosphere, a climate. I think this actually happens.

So to create a collection you chose primarily the fabrics, or an idea comes and then you create the pieces? How does the creative process occur?
AB: I do not do it the same way. Sometimes I choose a theme and try to find fabrics that go along with the idea. However, at other times, I feel a little disoriented because I like so much the raw material and I end up not finding suitable fabrics for shapes that I recreated. So I end up doing further research or a personal transformation in each tissue. I remember now a collection inspired by painter Ana Vidigal and I could not find textiles as she does with her paintings, I had to recreate on top of things that already existed. Or, I have to match the fabrics and colors and then recreate the environment below. There are plenty of both versions; I don't have the same pattern of inspiration. Fashion is so. We cannot be girded by the same; we have to keep an open mind. It's a creative process that I love, because I'm always growing and this is very good.



But, you follow the trends in some way or are just one more point to add to the collection?
AB: I follow the trends in the sense that I want the clothes to be beautiful; this is another one of my goals. I'll search them because I find it is an asset for the end consumer, but never let a trend too patent. For me it is very gratifying to know that the clothes have content and there are many of these guidelines that simply I did not appreciate. Bellies out is something I cannot put in collections, or pants in a certain way, if I find that is not consistent with the idea, I do not use it. While recognizing that when we follow a trend more closely success is greater because more garments of its kind are the market and the public is more receptive. It's a bit follow or not follow! (Laughs)

Do you make any distinction between the collection for the domestic market and that you idealize for the international customers?
AB: No, I think the Portuguese woman is more knowledgeable of the entire universe of fashion and nowadays I do not make this distinction. Fashion is more universal. I have clothes oriented for the brand Anabela Baldaque than one country.

Regarding your passage through Portugal Fashion was important and still is that window to the outside?
AB: Yes, it was and is. We reach a far wider audience and I am talking about author clothing. The collections go to a shop where they are accessible to the general public. Having a runway where journalists are present, the most important customers, the people who are learning, is a vast range of audience that is available to see if our message arrived. It is mutual on all levels, whether clothing that speaks to us, whether people who are in there to see. What they tell us after is important in terms of the following collection and it is therefore very important to be on the runway. How I do this a long time, with collections of spring-summer and autumn-winter, it guides me in many ways and is a focus upon us, which is very good.

Speaking of next autumn-winter collection 2013/14 that will you feature, which is the theme that inspired it?
AB: The theme is "And there was light." Is the title of the collection, because it is dull and bright atmosphere has different colors than I usually use, but I cannot say much more, because it will be displayed after the 9th of March I think it's pieces are very beautiful, is a very happy collection, but I'm still in the testing process, which is something I do constantly and suddenly everything can change.

But, "And there was light" has a gradient of light colors, or rather darker?
AB: They are light colors, it is very rare to use a black, but for example, I have pieces in Tiffany blue with burgundy, green with yellow waters, which are usually shades that people do not combine. It's a different approach, breathes youth, there is much energy, because it is very sparkling, as it is punctuated with bright. I think it will be a surprise.

Let's talk about spring-summer 2013 collection that was presented and is in stores, which was the focus theme for this season?
AB: The theme focus is a kind of manifesto, "life again, please" was my way of expressing. In terms I conjugated all textile fabrics and had many printed with details large and small and a lot of joy. Besides all reflected on the runway, we have many people in the store and this is due to the lighter colors, which conveys much positivism.

In this collection was one piece in particular that stood out against the rest?
AB: A trespass blue coat that opened the collection and has been in many magazines, but it wasn't for the publicity, what happened is that customers liked this garment in the store and what can I say? It's beautiful, I really like it. When I envisioned it never thought I would have so much success. I did not have this awareness! (Laughs).

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